Sofily Software

We're two creators building the tools we wish existed.

Sofily is a small studio run by Martin and Merci. We build AI-powered publishing tools — and we use them every day on our own blogs. No enterprise sales pitch, no investor deck. Just real tools for real publishing.

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2 Creators
1 Tool live
∞ Built daily
What we do

Built by bloggers, for bloggers.

Most blogging tools are built by people who don't blog. We do. Every Sofily tool starts with a problem we hit while publishing — then we ship the fix.

Real publishing workflow

Tested daily on our own blogs — Seasonal Home Magic and Mystic Art.

Built by 1 dev + 1 blogger

Martin codes. Merci is the first user. Every tool ships only after she signs off.

Self-funded, no VC

We answer to readers, not investors. No upsells, no bait-and-switch.

Tools we ship

What's in the Sofily toolbelt.

One tool live, one in the oven. Both built around the same idea: stop fighting your publishing rhythm.

Live
Sofily Content Engine
AI blog writer · Article queue · Direct WordPress publishing

Generate, queue, review, and publish — one tool, your whole workflow. SCE is the AI-blog-writer we built for our own publishing needs.

Learn more
Coming soon
Pinterest Automation
Smart pin scheduling · AI overlays · Bulk creation

Automate your Pinterest workflow — generate Pinterest-optimized pins, schedule them, and let the AI handle overlays.

Notify me
See all tools and roadmap
Latest writing

Fresh from the journal.

Notes from building Sofily — what works, what we ship, and what we learn the hard way.

Make Money from Home Apr 22, 2026 How to Make Money From Home With No Money to Start You don’t need cash to start earning from home. Learn practical, real methods to turn your time and…
Pinterest Strategy Apr 8, 2026 How to Monetize Pinterest: Every Profitable Revenue Stream Explai Learn how to transform your Pinterest presence into a reliable income source. Discover real monetization tactics and examples…
The Sofily Lab Mar 28, 2026 Build a Scalable AI Blogging System That Grows With You Most AI blogging systems fail because they prioritize speed over structure, leaving bloggers with hundreds of inconsistent, low-performing…
Blogging for Beginners Feb 20, 2026 5 Blog Design Mistakes to Avoid for a High-Converting Site Strong posts won’t convert if your layout gets in the way. Learn the top blog design mistakes to…
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The team

Two people. One studio.

Sofily is built by a duo — a builder and a blogger. We've been friends for years, and now we ship tools together.

Martin
Martin
Founder · Builder

I build the tools. Every line of Sofily code is mine. I started Sofily because I was tired of bloated SaaS that didn't fit how I actually publish.

Merci
Merci
First user · Brand · Content

I'm Martin's best friend and the first user of every tool he ships. I run Seasonal Home Magic and Mystic Art. If a tool doesn't work for my real publishing rhythm, it doesn't ship.

Read the full story
Join us

Build with us. Join the journey.

Two ways to stay close: hang out in Discord, or get a short email when something new lands.

Stuck on a step? We're in Discord.

Real-time help from Martin and the Sofily community. Free, no signup wall.

Join the Discord

New tools, big changes.

One short email when something is live or in beta. No spam, no ads.

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